I am in a Master’s program in Neuroscience and my thesis is researching the applications of neuroscience methods and technologies in the sustainability field. I have compiled tons of articles and literature around this topic, submission date is May,15 2021 and I have a supervisor who will be following up on my progress throughout. I will also be using the university laboratory to perform tests on a sample size of around 100. I will be designing two advertisements about eco-friendly products according to visual processing mechanisms and Gestalt’s laws in one of the advertisements and the other will have a conventional design, I will be testing the reaction of the sample size using EEG and eye tracking to prove that neuromarketing can persuade consumers to make sustainable buying decisions.
Below are the topics that will be covered in my research:
Discussing the mechanism of visual processing, the reward pathway of the brain and the neural level of purchasing behaviors
Neuroimaging and neurotechnologies focusing on EEG and eye tracking
Background and information about Neuromarketing
How to apply neuromarketing in the field of sustainability
What are advertising tricks to use to persuade customers to buy green products or services.
How to use AI ( machine learning and data processing)
Please note I have so many files and folders that I can share.