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Minimum word count 120. must provide reference for each DQ.  DQ1 Determine three

Minimum word count 120. must provide reference for each DQ. 
DQ1
Determine three essential questions needed to develop a proper persona for a company in order to identify key demographics. Use examples and references where needed to substantiate your view. Identify a specific behavior that could serve as a potential channel.
DQ2
Review a current product or service in the market and determine if the company identified the persona for its product effectively. What decisions created a successful or unsuccessful product persona?