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Often firms will find themselves doing things (activities) for reasons that they do not even quite comprehend. Such a problem can be particularly profound in the international setting. Think about it: as firms grow, their activity sets can become rather unwieldy making it difficult on executing the very value proposition the firm claims to offer and their customers are seeking. For this week, I would like for you to do a little research on two different types of multinational firms: those who have been successful at executing their core value proposition in the international setting and those who have veered away from their core strengths, tried to compete in another country, and failed. Compare and contrast the two firms and tell me why you think their levels of success varied so much.

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