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Please respond to the following: Specify the importance of the pre-solicitation

Please respond to the following:
Specify the importance of the pre-solicitation notice to the contracting process. What are the advantages of utilizing a pre-solicitation notice for both the potential contractor and purchasing agency?
From the position of a government contracting officer, where do you think most companies fall short in the proposal process? What suggestions would you make to a business owner to reduce proposal weaknesses? Choose a business in your community and take the perspective of the contracting officer.