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Prepare a 250 to 300-word response that addresses the following by Friday.Marketing SpecializationThere has been an increasing use of mobile marketing in IMC programs in this digital environment. However, it draws some limitations and challenges in practice. Read and analyze this week’s articles and other articles from your articles and discuss the following questions.How effective mobile marketing as an IMC tool is and what role does it play in IMC programs?
What challenges marketing managers are facing in implementing mobile marketing and what outcomes marketing practitioners are expecting from mobile technology as an IMC tool?
What are the most significant theoretical approaches and contributions from this week’s articles that you want to highlight?
Your main post should be 250-300 words, with citations and references in APA format.Prepare at least two substantive comments with a minimum response of 100 words.Respond to at least two classmate’s post

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