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Serena is a single-price, profit-maximizing monopolist in the sale of her ownpatented perfume, whose demand and marginal cost curves are as shown. Relativeto the consumer surplus that would result at the socially optimal quantityand price, how much consumer surplus is lost from her selling at the monopolistsprofit-maximizing quantity and price?
From the graph, we have that the profit-maximizing quantity is 8, the quantity for which MR=MC. The socially optimal quantity in this market is 12, the quantity for which MC =…

demand. The increase in consumer economic surplus that results when Q increases from 8 to 12 and itis $100 per day.


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