This project is a part of a marketing group project. I have attached our project brief, the results of a survey we conducted and the list of headings. I have been assigned 3 parts of this project. The first one is an Enviornmental sketch which should run about 400-500 words and the rest can be used to cover Product and Pricing headings under strategy. Please provide relevant studies and accurate data backing up our strategic decision. DO REFER THE SURVEY RESULTS FOR PRICING AND PRODUCT decision.