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Under what conditions should you use the Wilcoxon rank sum test instead of the t

Under what conditions should you use the Wilcoxon rank sum test instead of the t-test for the difference between the means? While thinking about your response, incorporate an application i.e. a business scenario. Often, students reply to this question with a “textbook” explanation; however, I want you all to take this a step farther by thinking of it in an applied sense. This does not need to be a full-page 2 paragraphs is good.