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What do you see as some of the challenges that we will face in global marketing

What do you see as some of the challenges that we will face in global marketing in the years to come? In your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.
Must be in APA format with a minimum of 250 words. Please make sure to include actual page numbers of citations in In-text References. Also, provide links to references.